( SERVICES )
We share stories, weave words and sow the foundations of a strong brand. Dilettante Copy specialises in Brand Tone, Copywriting and Social Media Consulting services for the evolving small business. Always down-to-earth, always authentic, so you can focus on what you do best.
DILETTANTE’S SERVICE LIST:
Brand Basics
Start here.
These three packages dig into the depths of your brand, creating a voice, personality and output that is completely unique and true to you. Let’s chat to find the option that is most beneficial for your small business — now and in the future.
( TONE OF VOICE )
Your brand’s DNA, distilled.
Our signature (comprehensive) guide that unearths the soul, personality, language and identifying special traits. Ready to amplify across all communication channels — because it’s not just what your brand says, but how.
Best for: the pre-launch small business; the brand looking for a refreshing, rejuvenating new feel and sound.
Brand Personality & Tone
Audience Analysis
Competitor Analysis
Word Bank
Style Guidelines
Customer Messaging
Core Copy Takeaways
Investment: $3,000
( DIGITAL COMMUNICATIONS STRATEGY )
You’ve got a handle on your brand tone — now what?
It’s one thing to know your brand personality and tone intimately; another to implement effectively.
Our Digital Communications Strategy is designed for the established small business that needs strategic assistance. We build a digital communications plan, based on your audience and your business, giving you the tools and background work to go out and do (with less stress and more sense).
Social Media Strategy
Additional Digital Platform Strategy, determined by your brand needs
Investment: $2,800
( TONE OF VOICE + DIGITAL COMMUNICATIONS STRATEGY )
Your complete guide.
The dream combo, intended to give evolving small businesses a solid leg-up. Whether you’re a start-up or more established, this guide helps hone your efforts and ease your flow — with ideas unique to your brand alone.
You receive a full tone of voice guide and an in-depth digital communications strategy.
Investment: $4,600
Brand Amplification
Now those seeds are sprouting.
Dilettante Copy offers ongoing support and ad hoc execution to ensure your voice is heard, your ideas are unique and your business communicates all that you do.
( SOCIAL MEDIA CONSULTING )
Your creative director on speed dial.
We’re like the green thumb to your social media garden, showing up each month for some extra TLC.
Our monthly social media consulting retainer is crafted specifically for the small business owner who’s ready to take control of their socials (and additional digital platforms) and wants to build their base — with a regular helping hand.
( BRAND COPYWRITING )
Your everything-else solution.
We’re dilettantes; what can we say — we inherently love lots of things (words, outlets, strategies).
Our Brand Copywriting services are best for the small business owner who needs custom support, whether it’s journal writing, email newsletters, website copywriting or product descriptions. We quote these on a project-by-project basis, tailored to your specific needs — with ongoing, retainer-based relationships available too.